Mass market Perfume Brand

This is the widest shelf in fragrance. Three of every four rupees spent on perfume in India are spent here. The margin on a single bottle is thin. That is the nature of the tier. But no one buys a single bottle. The buyer is young. They pick a scent for the week, not the year. They come back. A brand orders by the thousand, not the dozen. This is the easiest fragrance to reach and the quickest to move. So the money is not in the bottle. It is in the count. Keep the cost low and the line full. Thin margins stack into a real number. Sell many, to the many who buy often. The volume is the margin.